{"id":360,"date":"2025-11-05T08:02:46","date_gmt":"2025-11-05T08:02:46","guid":{"rendered":"http:\/\/paychequidity.com\/ebiz\/?p=360"},"modified":"2025-11-05T08:02:46","modified_gmt":"2025-11-05T08:02:46","slug":"the-art-of-marketing-for-good-raja-rajamannar-ted","status":"publish","type":"post","link":"https:\/\/paychequidity.com\/ebiz\/?p=360","title":{"rendered":"The Art of Marketing \u2014 for Good | Raja Rajamannar | TED"},"content":{"rendered":"<p><iframe loading=\"lazy\" width=\"480\" height=\"270\" src=\"\/\/www.youtube.com\/embed\/yHGRBTZI6w0\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>Can marketing transcend traditional business goals and actually be a force for good? Mastercard CMO Raja Rajamannar shares how purpose-driven initiatives \u2014 like \u201ctouch cards\u201d for the visually impaired and debit cards that let people choose how their names appear \u2014 align profit with purpose and position businesses to create meaningful, positive change. (This conversation was hosted by TED&#8217;s Whitney Pennington Rodgers.)  (Recorded at TED@BCG on September 12, 2024)<\/p>\n<p>If you love watching TED Talks like this one, become a TED Member to support our mission of spreading ideas: https:\/\/ted.com\/membership<\/p>\n<p>Follow TED!<br \/>\nX: https:\/\/twitter.com\/TEDTalks<br \/>\nInstagram: https:\/\/www.instagram.com\/ted<br \/>\nFacebook: https:\/\/facebook.com\/TED<br \/>\nLinkedIn: https:\/\/www.linkedin.com\/company\/ted-conferences<br \/>\nTikTok: https:\/\/www.tiktok.com\/@tedtoks<\/p>\n<p>The TED Talks channel features talks, performances and original series from the world&#8217;s leading thinkers and doers. Subscribe to our channel for videos on Technology, Entertainment and Design \u2014 plus science, business, global issues, the arts and more. Visit https:\/\/TED.com to get our entire library of TED Talks, transcripts, translations, personalized talk recommendations and more.<\/p>\n<p>Watch more: https:\/\/go.ted.com\/rajarajamannar<\/p>\n<p><iframe loading=\"lazy\" title=\"The Art of Marketing \u2014 for Good | Raja Rajamannar | TED\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/yHGRBTZI6w0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>TED&#8217;s videos may be used for non-commercial purposes under a Creative Commons License, Attribution\u2013Non Commercial\u2013No Derivatives (or the CC BY \u2013 NC \u2013 ND 4.0 International) and in accordance with our TED Talks Usage Policy: https:\/\/www.ted.com\/about\/our-organization\/our-policies-terms\/ted-talks-usage-policy. For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), please submit a Media Request at https:\/\/media-requests.ted.com<\/p>\n<p>#TED #TEDTalks<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Can marketing transcend traditional business goals and actually be a force for good? Mastercard CMO Raja Rajamannar shares how purpose-driven [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":361,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/paychequidity.com\/ebiz\/?p=360\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Art of Marketing \u2014 for Good | Raja Rajamannar | TED - E-Business &amp; Marketing\" \/>\n<meta property=\"og:description\" content=\"Can marketing transcend traditional business goals and actually be a force for good? Mastercard CMO Raja Rajamannar shares how purpose-driven [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/paychequidity.com\/ebiz\/?p=360\" \/>\n<meta property=\"og:site_name\" content=\"E-Business &amp; Marketing\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-05T08:02:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/paychequidity.com\/ebiz\/wp-content\/uploads\/2025\/11\/ytb_thumb-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"480\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/paychequidity.com\/ebiz\/#website\",\"url\":\"https:\/\/paychequidity.com\/ebiz\/\",\"name\":\"E-Business & Marketing\",\"description\":\"All You Need To Know About E-Business & Marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/paychequidity.com\/ebiz\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/paychequidity.com\/ebiz\/?p=360#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/paychequidity.com\/ebiz\/wp-content\/uploads\/2025\/11\/ytb_thumb-2.jpg\",\"contentUrl\":\"https:\/\/paychequidity.com\/ebiz\/wp-content\/uploads\/2025\/11\/ytb_thumb-2.jpg\",\"width\":480,\"height\":360},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/paychequidity.com\/ebiz\/?p=360#webpage\",\"url\":\"https:\/\/paychequidity.com\/ebiz\/?p=360\",\"name\":\"The Art of Marketing \\u2014 for Good | Raja Rajamannar | TED - E-Business & Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/paychequidity.com\/ebiz\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/paychequidity.com\/ebiz\/?p=360#primaryimage\"},\"datePublished\":\"2025-11-05T08:02:46+00:00\",\"dateModified\":\"2025-11-05T08:02:46+00:00\",\"author\":{\"@id\":\"\"},\"breadcrumb\":{\"@id\":\"https:\/\/paychequidity.com\/ebiz\/?p=360#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/paychequidity.com\/ebiz\/?p=360\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/paychequidity.com\/ebiz\/?p=360#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/paychequidity.com\/ebiz\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Art of Marketing \\u2014 for Good | Raja Rajamannar | TED\"}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/paychequidity.com\/ebiz\/?p=360","og_locale":"en_US","og_type":"article","og_title":"The Art of Marketing \u2014 for Good | Raja Rajamannar | TED - E-Business & Marketing","og_description":"Can marketing transcend traditional business goals and actually be a force for good? Mastercard CMO Raja Rajamannar shares how purpose-driven [&hellip;]","og_url":"https:\/\/paychequidity.com\/ebiz\/?p=360","og_site_name":"E-Business & Marketing","article_published_time":"2025-11-05T08:02:46+00:00","og_image":[{"width":480,"height":360,"url":"https:\/\/paychequidity.com\/ebiz\/wp-content\/uploads\/2025\/11\/ytb_thumb-2.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/paychequidity.com\/ebiz\/#website","url":"https:\/\/paychequidity.com\/ebiz\/","name":"E-Business & Marketing","description":"All You Need To Know About E-Business & Marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/paychequidity.com\/ebiz\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/paychequidity.com\/ebiz\/?p=360#primaryimage","inLanguage":"en-US","url":"https:\/\/paychequidity.com\/ebiz\/wp-content\/uploads\/2025\/11\/ytb_thumb-2.jpg","contentUrl":"https:\/\/paychequidity.com\/ebiz\/wp-content\/uploads\/2025\/11\/ytb_thumb-2.jpg","width":480,"height":360},{"@type":"WebPage","@id":"https:\/\/paychequidity.com\/ebiz\/?p=360#webpage","url":"https:\/\/paychequidity.com\/ebiz\/?p=360","name":"The Art of Marketing \u2014 for Good | Raja Rajamannar | TED - E-Business & Marketing","isPartOf":{"@id":"https:\/\/paychequidity.com\/ebiz\/#website"},"primaryImageOfPage":{"@id":"https:\/\/paychequidity.com\/ebiz\/?p=360#primaryimage"},"datePublished":"2025-11-05T08:02:46+00:00","dateModified":"2025-11-05T08:02:46+00:00","author":{"@id":""},"breadcrumb":{"@id":"https:\/\/paychequidity.com\/ebiz\/?p=360#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/paychequidity.com\/ebiz\/?p=360"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/paychequidity.com\/ebiz\/?p=360#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/paychequidity.com\/ebiz\/"},{"@type":"ListItem","position":2,"name":"The Art of Marketing \u2014 for Good | Raja Rajamannar | TED"}]}]}},"_links":{"self":[{"href":"https:\/\/paychequidity.com\/ebiz\/index.php?rest_route=\/wp\/v2\/posts\/360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paychequidity.com\/ebiz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paychequidity.com\/ebiz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/paychequidity.com\/ebiz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=360"}],"version-history":[{"count":0,"href":"https:\/\/paychequidity.com\/ebiz\/index.php?rest_route=\/wp\/v2\/posts\/360\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/paychequidity.com\/ebiz\/index.php?rest_route=\/wp\/v2\/media\/361"}],"wp:attachment":[{"href":"https:\/\/paychequidity.com\/ebiz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paychequidity.com\/ebiz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paychequidity.com\/ebiz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}