{"id":277,"date":"2024-10-14T04:06:25","date_gmt":"2024-10-14T04:06:25","guid":{"rendered":"http:\/\/paychequidity.com\/ebiz\/?p=277"},"modified":"2024-10-14T04:06:25","modified_gmt":"2024-10-14T04:06:25","slug":"e-mail-marketing","status":"publish","type":"post","link":"https:\/\/paychequidity.com\/ebiz\/?p=277","title":{"rendered":"E-Mail Marketing"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/257399537?title=0&amp;byline=0&amp;portrait=0&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=229388\" width=\"640\" height=\"360\" frameborder=\"0\"><\/iframe><\/p>\n<p>El e-mail marketing, como antes mencion\u00e9, implica la adopci\u00f3n de un criterio estrat\u00e9gico para el manejo de la relaci\u00f3n de las comunicaciones directas entre una organizaci\u00f3n y su p\u00fablico, a trav\u00e9s del correo electr\u00f3nico. Tiene una enorme potencialidad de segmentaci\u00f3n y personalizaci\u00f3n, y tenemos que buscar ser altamente relevantes y no invasivos. Dicho esto, mi objetivo para esta secci\u00f3n no es recorrer los pasos para crear una campa\u00f1a, sino exponer los principales elementos de esta disciplina. Para que luego cada uno pueda elegir la plataforma que m\u00e1s se adapte a sus necesidades. En esencia, el e-mail marketing se propone el gran objetivo de establecer una comunicaci\u00f3n fluida con nuestros p\u00fablicos, lo suficientemente transcendente y no invasiva para que se transforme en una experiencia positiva.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El e-mail marketing, como antes mencion\u00e9, implica la adopci\u00f3n de un criterio estrat\u00e9gico para el manejo de la relaci\u00f3n de [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":278,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/paychequidity.com\/ebiz\/?p=277\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-Mail Marketing - 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